Media Relations: Introduction

JALU Communication Services
Writing, Speaking and Media Relations Training and Services

Media Relations: Introduction

This one-day course is intended to provide participants with a solid understanding of media relations and essential practice in specific techniques to deal effectively with the media and to meet the needs of the organization.

Topic Include

What is "News? : How the media select stories
Benefits of a Planned Media Relations Program
Truths and Myths about the Media and Media Relations
Viewing the Media as a Partner, not a Problem
Media Relations Tips and Tactics
Essential Do's and Don'ts
The Media Relations Tools
Preparing for the Media Interview
Writing News Releases
Holding News Conferences
Holding a News Conference (videotaped)
Developing a Media Kit

Participants will study videotaped examples, perform writing exercises and engage in videotape role-plays designed to enhance their media effectiveness.

"The tenth Muse now governs the press."
Anthony Trollope

"Our papers don't purtend to print on'y wut Guv'ment choose,
An' thet insures us all to git the very best o' noose."
James Lowell

44 Miami Drive Hamilton ON Canada L9C 2K3 (905) 388-9837
jalucom@pathcom.com

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