Being effective in a variety of media interview situations and being able to control and manage media responses in a crisis are crucial skills for the senior manager. This one-day advanced course provides participants with an overview of the essential media skills and polishes them to a high level.

Topic Includes

• Media Relations Techniques: a review of essentials
• Developing a Media Strategy & Measuring Your Media Effectiveness
• Media Crisis Management: An Action Plan
• The Pepsi Hoax: a case study
• The BOSS formula
• Correcting Media Inaccuracies in a Crisis
• How to Hold a Productive News Conference while under Siege
• Controlling the Media Interview
• Negotiating Ground Rules with Reporters
• Interviewing Techniques / Styles
• Effective Speaking Techniques for camera and microphone
• Practice Interviews (videotaped)
• How to Arrange and Prepare for the Editorial Board Interview

Participants will view videotaped examples, engage in writing exercises and videotaped interviews designed to enhance their media effectiveness.

"Better to be making the news than taking it."
Winston Churchill

"Evil news rides post, while good news baits."
John Milton